Privacy Policy

Last updated: 30 July, 2026

This Privacy Policy explains how Ancient Content Ltd (”Ancient Content”, “we”, “us”, or “our”) collects, uses, and protects your personal information when you visit our website, subscribe to our publication, or otherwise interact with us.

We are committed to protecting your privacy and handling your data in an open and transparent manner, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are

Ancient Content is a digital publication covering ancient history, archaeology, and early civilizations. For the purposes of data protection law, the data controller is:

Ancient Content Ltd A company registered in England and Wales, company number 17366928. Registered office: 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom. Contact: hello@ancientcontent.com

If you have any questions about this policy or how we handle your data, you can reach us at the email address above.

The information we collect

We collect and process the following categories of personal information:

Information you provide directly. When you subscribe to our publication, this includes your email address and, if you choose a paid subscription, your name and billing information. If you contact us by email, we receive whatever information you include in your message.

Payment information. When you take out a paid subscription, your payment card details are collected and processed directly by our payment providers. We do not store or have access to your full card details ourselves.

Usage and technical information. When you visit our website or open our emails, we and our service providers may automatically collect limited technical information such as your device type, browser, approximate location derived from your IP address, and how you interact with our content and emails. This helps us understand what our readers find valuable.

How we use your information

We use your personal information for the following purposes:

• To deliver our publication to you, including sending the posts and newsletters you have subscribed to.

• To manage your subscription, including processing payments for paid subscriptions and providing access to subscriber-only content.

• To respond to your enquiries and provide customer support.

• To understand how our content is read and to improve what we publish.

• To comply with our legal and regulatory obligations, including tax and accounting requirements.

Our legal basis for processing

Under the UK GDPR, we rely on the following legal bases for processing your personal information:

Performance of a contract. We process your data as necessary to provide the subscription you have signed up for, including delivering content and managing paid subscriptions.

Legitimate interests. We process limited usage data to operate, secure, and improve our publication, where doing so does not override your rights and freedoms.

Consent. Where required, for example for certain non-essential cookies or optional communications, we rely on your consent, which you may withdraw at any time.

Legal obligation. We process and retain certain information where the law requires us to, such as records needed for tax and accounting purposes.

How your information is shared

We do not sell your personal information. We share it only with the service providers who help us run our publication, and only to the extent necessary for them to provide their services to us. These include:

Substack. Our publishing platform. Substack processes subscriber information on our behalf in order to deliver our emails and manage subscriptions. Substack’s own privacy practices are described in its privacy policy.

Stripe. Our payment processor. When you take out a paid subscription, Stripe processes your payment information directly and securely. Stripe’s handling of your data is governed by its own privacy policy.

We may also disclose your information where we are required to do so by law, or to protect our legal rights.

International transfers

Some of our service providers, including Substack and Stripe, are based in the United States or process data outside the United Kingdom. Where your personal information is transferred outside the UK, we rely on appropriate safeguards recognised under UK data protection law, such as the UK’s international data transfer mechanisms, to ensure your information remains protected.

How long we keep your information

We keep your personal information only for as long as necessary to provide our services to you and to meet our legal obligations. If you unsubscribe or close your subscription, we will delete or anonymise your information within a reasonable period, except where we are required to retain certain records, for example for tax and accounting purposes, in which case we keep them for as long as the law requires.

Cookies

Our website and emails may use cookies and similar technologies to function properly, to remember your preferences, and to help us understand how our content is used. You can control or disable cookies through your browser settings. Some cookies are essential for the website to work, and disabling them may affect your experience.

Your rights

Under the UK GDPR, you have the following rights in relation to your personal information:

• The right to be informed about how your data is used.

• The right to access the personal data we hold about you.

• The right to have inaccurate data corrected.

• The right to have your data erased in certain circumstances.

• The right to restrict or object to certain processing.

• The right to data portability.

• The right to withdraw consent where we rely on it.

To exercise any of these rights, please contact us at hello@ancientcontent.com. You can unsubscribe from our emails at any time using the link at the bottom of any email we send.

If you have a concern about how we handle your data that we are unable to resolve, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection regulator, at ico.org.uk.

Children

Our publication is intended for a general adult audience and is not directed at children. We do not knowingly collect personal information from children.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this page periodically.

Contact us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Ancient Content Ltd Email: hello@ancientcontent.com Registered office: 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom